1. What aspect of your culture jam do you find most successful and why?
I think that the message I’m trying to portray is clear: that smoking is bad for you. I think writing “life” instead of being obvious was a nice touch so people actually think about it. Everytime you smoke, it’s like your life is drifting away.
2. What aspect of your culture jam do you find least successful and why?
I think that the ad kind of looks plain, but at the same time if this ad was posted on a highway, people wouldn’t have time to read a lot of information so a couple words or phrases is acceptable.
3. If you could improve this project, what would you change?
I would get rid of the smoke coming from the “i” of “life” because theres already one at the bottom.