Tag Archives: ABSOLUT Vodka

Culture Jamming

1. What company does the ad represent/subvert?

Coca-cola.

2. What kind of product(s) is being advertised?

Coca-cola.

3. What imagery is used in the ad to subvert?

Pollution factories.

4. What message is used in the ad?

Coca-cola cans create pollution.

5. How are the elements and principles of design used to convey a message?

The ad uses sarcasm (Enjoy) to portray the message of coca-cola cans having an impact on pollution.

6. Who is the target audience of the ad?

People that drink pop, specifically coca-cola.

7. Does the ad jam convey a clear and successful message?

Yes because it’s clear that cans produce pollution.

8. How could the jam be improved?

For people that don’t understand the message at first, they could’ve added more description or a different background.

1. What company does the ad represent/subvert?

ABSOLUT Vodka.

2. What kind of product(s) is being advertised?

ABSOLUT Vodka and Drinking and Driving.

3. What imagery is used in the ad to subvert?

A car crash and an outline of an ABSOLUT bottle.

4. What message is used in the ad?

Drinking and driving causes accidents.

5. How are the elements and principles of design used to convey a message?

Seeing that there is a car crash and an outline of a bottle, you can see that the message is, “Don’t drink and drive.”

6. Who is the target audience of the ad?

People that drink, specifically people that drink and drive.

7. Does the ad jam convey a clear and successful message?

I think it does, because clearly drinking and driving causes bad accidents and is extremely dangerous.

8. How could the jam be improved?

They could’ve spelt absolute without the ‘e’ to represent the alcoholic beverage.

1. What company does the ad represent/subvert?

Burger King.

2. What kind of product(s) is being advertised?

Burger King.

3. What imagery is used in the ad to subvert?

‘Murder’ as opposed to ‘Burger’.

4. What message is used in the ad?

That fast food restaurants are bad for your health.

5. How are the elements and principles of design used to convey a message?

Eating too much fast food can kill you.

6. Who is the target audience of the ad?

People that eat fast food, whether it’s on a daily basis or not.

7. Does the ad jam convey a clear and successful message?

Yes and no because it is true that fast food can be damaging to your health, but people may see it as fast food killing you even if you don’t eat it a lot.

8. How could the jam be improved?

Instead of ‘Murder’, they could’ve used a much more subtle word so people don’t get ‘scared’.

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